by Juergen Steinmetz, March 21, 2019
Africa Tourism is hot right now. Overlooked in the past, the tourism potential of the African continent is now becoming visible. The WTTC Summit in Seville with former US President Obama participating and the launch of the African Tourism Board in Capetown is a good mix for major visibility for the African travel and tourism industry.
The first African Tourism Board (ATB) is about to be launched in Cape Town during the upcoming World Travel Market Africa in South Africa on April 11 with a list of impressive speakers, ministers, private industry leaders, and stakeholders attending.
A week before the ATB launch in Cape Town on April 11, the World Travel and Tourism Council (WTTC) is getting ready for their annual summit in Seville, Spain. With a price tag of $4,000 for a delegate to attend the summit, WTTC is catering to the hundred largest companies in the travel and tourism industry.
In Cape Town at the African Tourism Board launch, former UNWTO Secretary General Dr. Taleb Rifai is paying his own way, and so are a number of tourism celebrities and stakeholders from both larger and smaller entities. They want to show their excitement and support for the new African Tourism Board and the potential Africa has for new tourism developments. It’s free to attend the African Tourism Board launch event.
In the last 7 days, the news on tourism growth and potential for African destinations couldn’t have been better and must have come as a surprise for many.
WTTC issued one press release after another on their research reports for Africa. eTN received such releases not only from WTTC but also from ministers, embassies, and tourism boards showing their pride and maybe their surprise and encouragement.
African Tourism Board interim Chairman Juergen Steinmetz, who is also CEO of the eTN Corporation, owner of eTurboNews, which is a media partner for WTTC, applauded Gloria Guevara, CEO of WTTC, for putting Africa in the spotlight for the world’s largest travel and tourism companies.
WTTC: Travel and Tourism is Zambia’s 2018 fastest-growing national economic sectorWTTC: South Africa Africa’s largest Travel & Tourism economy in 2018Botswana tourism now accounts for one in seven dollars in the…Ethiopia records biggest growth of Travel & Tourism in the worldKenya Travel & Tourism exceeding global and regional levels in 2018
How to attend?
Anyone attending both events should indicate this on the African Tourism Board launch registration to receive additional extensive visibility.